Studio — Development — Production — Original IP
Editing for Feature Film — Television — Music Video — Commercial
Color & Post for Commercial, TV & Features
Animation — Main Titles — Motion Design
Movie Teasers & Trailers — Film & Television Marketing
Music Supervision — Custom Music + Sound — Licensing
“The 14th amendment is cited in more litigation than any other amendment, from its ratification to today, its relevance has never wavered and yet, we barely know it exists.”
No matter how bright the twinkle lights shine, 2020 was undeniably a dark and difficult year. And without the ability to safely gather with loved ones this holiday season, the Christmas spirit can feel dimmer than usual. However, for the family of companies on the MakeMake campus, this year’s holiday cheer is particularly loud as Rock Paper Scissors, Primary, and a52 celebrate a major accomplishment with the release of Xfinity’s holiday campaign Greatest Gift.
Running at just over 80 seconds, the anthemic Nike commercial represents an ambitious and unparalleled collaboration between Nike, Wieden+Kennedy, Joint Editorial and a52. What was originally crafted to be an Olympics-centric narrative evolved into a nine month process that iterated in parallel with this year’s global events, from Coronavirus to cancelled sports to the importance of Black Lives Matter.
As VFX artists, we bridge the gap between dreams and reality. We are the magicians who empower the impractical, adding vitality and definition to the otherwise dull and static.
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It’s a CGI metaphor for sustainability.
