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MakeMake is the product of unbound creativity supported by opportunity. Today it is a collective of best-in-craft talent spanning across multiple companies.
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A Vivid Portrait of Val Kilmer Gets the Primary Treatment at the Hands of Daniel de Vue

Almost as if he planned to release an autobiographical documentary one day, Val Kilmer kept a camera rolling since he was 12 years old.

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Kya Lou’s Painterly Look in Sonadora Premieres at Tribeca Film Festival

Art imitates life in this short film about finding opportunity for expression.

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“The One and Only Dick Gregory” Colored by the One and Only Gregory Reese

“Dick Gregory lived an amazing life, and I wanted the footage to reflect that.”

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Photographer | Jamil G. Baldwin

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Primary Welcomes New Colorist Kya Lou

An editor and photographer turned Colorist, Kya brings skill, artistry, and a fresh perspective to the Primary team.

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Primary and Rock Paper Scissors Collaborate on the Inspiring Documentary, “A Tiny Ripple of Hope”

In a film about the true cost of progress, dedication is the currency.

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Primary Collaborates with a52 and Rock Paper Scissors on the Microsoft Mesh Campaign

“The future is here, and here can be anywhere.”

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Primary Creates Continuity Across Netflix’s Amend

“The 14th amendment is cited in more litigation than any other amendment, from its ratification to today, its relevance has never wavered and yet, we barely know it exists.”

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Meow Wolf’s Omega Mart Comes to Life with an ‘80s Look Thanks to Primary’s Daniel de Vue

One of the many unique qualities present in the commercial advertising Meow Wolf’s Omega Mart is that what exactly Omega Mart is remains elusive.

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Primary’s Gregory Reese Colors A Groundbreaking McDonald’s Campaign

30 years after McDonalds made a corporate first by naming a meal after Michael Jordan, chart-topping rapper Travis Scott has become the second individual in history to receive a value meal named in his honor.

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Primary and Elastic Team Up On the Main Title for Netflix’s Ratched

Grand. Macabre. Surrealist. The Ratched main title can be described in many sinister ways; typical of a classic Ryan Murphy production, it is an intricately thought out and layered extension of a glossy, psycho-thriller.

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